The rules for the perfect gift

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Every gift, whether planned or spontaneous, is rich in symbolic meaning, memories or promises, it can transmit emotions and feelings and it has only one aim: offering joy to the recipient. Or at least it should be. Because in reality things - spoiled by an unwritten but implacable label that establishes occasions, value, modality, even typology - go a little differently.

In America, home of the art of giftgiving, commentators and bloggers of cry are produce hilarious pieces, surviving to the duty and to the sense of inferiority and worse ,to the blame that could come from a gift that does not live up to the situation.

At the center of the debate, in a moment of crisis and widespread economic insecurity, there are the gifts bought only "for duty", from party bags for children's parties, mostly full of useless junk, to Christmas gifts remedied at the last moment after a frantic search on Amazon; not to mention the gifts designed for friends of a certain age, "who now have everything", and who, in search of origi-nality at all costs, encroach on reckless futility.

In reality, now as in past decades, the perfect gift is the fruit of the very few rules mentioned at the beginning. A successful gift is always the result of a sincere attention to the recipient, not of per-sonal gratification; it is a spontaneous sign of affection, which expects nothing in return; It has a symbolic meaning and speaks of shared moments and emotions.

Here, the upcoming end of year parties could be a great opportunity for the jewel, precious and du-rable by its nature, the result of ancient work, creativity, passion: a small masterpiece to always carry with you, that knows how to move and amaze. It is well known by Jude Law who gave to the then girlfriend Sienna Miller, singer as well as actress, a piano that contained a splendid ring of di-amonds and sapphires inside. And Audrey Hepburn knew it very well from breakfast at Tiffany's when she pried herself with a pinch of cynicism. "A man judges himself by the earrings he gives you”.